The internet certainly has had a profound effect on consumer behavior. This change in behavior is just one example of how consumers have adapted to evolving technologies over time. With more and more businesses moving online, and as new technologies continue to emerge, it’s likely that consumer behavior will continue to change and evolve along with them.
Today, the number of people who use the internet to find businesses has increased manifold and the yellow pages have nearly been reduced to dust. In 2017, 97% of people searched online to find a local business near them. Therefore, if you want to grow your business by being in front of the right audience, you need to be found online – implying you must have a website.
A website is like a powerful tool designed explicitly for growth marketing. This will enable you to gain a competitive advantage in your business industry and will help you improve your business image. Having a well-crafted website offers many benefits that yield more prospects and better quality leads, increase sales, enhance the professionalization of your brand and upgrade or improve your customer service.
